This is not a book review, however I am reading a book.
This book is called “This is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin, which of course is about how to market products to people. Godin has a popular blog (https://seths.blog) all about marketing, the success of which has allowed him to write and sell off the back books and workshops.
What I’m trying to say is that the guy obviously knows his stuff.
I’m not doing too well with this book I’m afraid, it’s all very “jumpy” for me. Of course the book has chapters, but in these chapters are smaller subtitled divisions on the subject of the chapter.
What it feels like to me is that he’s collected blog posts of 200 or 100 words and organised them into chapters, and as soon as I feel that he’s about to get to the point and finally explain something – Godin jumps. Another subtitle is on the page with another anecdote. Stop. Start. Stop. Start. It has an interruptive quality to say the least.
I like to plow through books. I like non fiction to have long expansive discourses. I like things to floooooow. But reading in this jumpy format, it was doing my nut in.
Soooo, Chinese face reader cap on, I thought: “This man has to be bamboo, or something!”
And yes, yes he is.
Godin has the bamboo pattern in his birth date. If you’ve ever seen bamboo grow you know that it splits at the root and goes in different directions and it can be a very flexible. In a person this means a short attention span, a love to have flexibility in his life – to start one thing then jump to another.
Another pattern associated with bamboo in Chinese medicine is the wind, something or someone that is always moving and always changing.
We typically call this the warrior pattern as well, because warrior’s come here to interrupt and change how we see the world and what we do in it.
Then comparing it to my birth date….a mountain. I have the mountain pattern, which if you imagine a mountain…Is it flexible? How often does it move really in it’s lifetime? How this transfers to a person, is that a mountain likes to sit for long periods of time, whether that’s reading a book, or eating a meal, it’s wrong for them to jump around.
A mountain is so solid and structured, that when you put against wind energy, or a “wind” person, or any quickness in general, they/I can get quite baffled and annoyed.
But! Chinese face and birth date reading to the rescue!
Because I know this stuff, I’m less annoyed and more compassionate towards Godin. I know it’s a true and authentic expression of himself, it’s just that who I am and who he is, it’s incompatible. And I respect and trust that.
Will I continue reading this book?
But more as a bamboo, as Godin would read it, rather than a mountain.
P.S. By the way, his face tells me that he has even more quickness in his nature (pointed corners of the mouth, large eyes), but it’s a side note to his attention to detail (prominent nose), strong belief system (strong jaw), and independent nature (ears coming away from the head).